A video of a drone lighting show promoting the reinvention of Motorola’s Razr flip phone in the Middle East and Africa, has attracted over 200,000 views through Motorola’s social media channels. The 120-drone show includes an animation of the Razr flip phone opening, closing and rotating in the sky.
Teams from AO Drones and AO Creative, part of entertainment lighting company AO Technology, worked with Motorola and digital marketing agency netizency, to design the visual content, including animated logos and brand names.
AO’s founder and executive producer, Marco Niedermeier said: “From the beginning we asked, what was the intention? It was to create great content for social media and get maximum shares and engagement. So we looked after the whole production – the drone show, the film – but without an invited audience on site.”
Specially developed for entertainment productions, the AO Drones fleet uses an advanced control platform to deliver flexible, efficient and safe shows. The drones’ speed – up to 10 metres per second – and accuracy mean that their visible time in the air is optimised, making shows a viable option for event production everywhere.
Adding a further dimension to the video, camera drones provided striking fly-through footage, taking the viewer up and into the drone formation, even passing directly through the Motorola logo. “It’s not just filming a flat logo in the sky,” says Niedermeier. “This really is three-dimensional, dynamic show content.”
Vinayak Shenoy, head of marketing in the Middle East and Africa for Motorola’s parent company Lenovo, said: “We felt that this drone show symbolises what this product is all about – a great blend of technology and art. . . The beauty of 120 drones rising in the air altogether, the whirring of the drones and the beautiful formations is something I’m going to remember for a very long time.”