How to Buy Your Next Luxury Watch Online – GQ Magazine

Remember when buying something nice for yourself actually meant going to a store? Us either, but apparently it was the only way to do it for a long time. Likewise, shopping for a watch used to involve visiting a retailer, dealing with a salesperson, and all of the other hassles that come with leaving the house. Now, however, scoring the luxury watch of your dreams is as simple as hitting “Buy It Now.” As one of the largest luxury watch marketplaces in the world, eBay sells millions of watches every year, from rare Patek Philippe Grand Complications and WWII-era field watches, to modern icons from Rolex, Breitling and Omega. With an unparalleled selection and lower prices than many other retailers, shopping for a watch on eBay is as easy as it gets. Here’s some advice to help with the hard part: choosing which one to buy first.

Study the classics

Watches like the Rolex Submariner, Omega Speedmaster and Cartier Tank are icons for a good reason: they’ll look good with pretty much anything you wear, from an Italian double-breasted suit to your biggest streetwear fit. Unfortunately, icon status can also be expensive, with hype and demand often adding thousands of dollars to the price of these grails from online retailers. Don’t give up on the dream, though. eBay’s worldwide community of buyers and sellers means you can probably get your hands on the watch you want for much less than you think.

Purchase the Omega Seamaster at eBay.com

Nerd out before you checkout

With hundreds of brands and thousands of models to choose from, it’s easy to fall down the rabbit hole of obscure watchmakers and historic designs (and you totally should). Whether your sights are set on a gold dress watch with grandad appeal or a slick two-tone diver from the 1980s, chances are you can find it on eBay. With an average of over 150,000 daily live listings for luxury watches, and a community of sellers around the world, eBay’s marketplace offers a wide selection of rare and vintage timepieces at incredible prices.

Don’t sweat the paperwork

Some collectors won’t even consider a vintage watch if it doesn’t come with its original box and papers, but that really only makes sense if you’re buying the watch as an investment piece. Having the box and papers won’t add anything to the experience of owning the watch, and will add hundreds (or thousands) to the price. Consider the box and papers nice to have but not a necessity, and enjoy the savings that come with that knowledge.

The Rolex Submariner “Hulk” is available on eBay.com

Old is new again

Owning a vintage watch is like owning a piece of history, but it can require more upkeep than something new. Much like that high-end luxury sports car you’ve been ogling, a 40-year old watch is going to require more babying than one made in the last few years. If you want something reliable with a distinctive retro look, steer towards one of the many reproductions and vintage-inspired models from top Swiss brands. It’s like owning a classic sports car, without the mechanic bills.

Buy with confidence

A watch can be a big purchase, so you want to feel secure that you’re getting what you paid for. Nearly 80% of eBay’s watch inventory is sourced from top re-sellers and established dealers and eBay minimizes your risk with its Money Back Guarantee, which covers the purchase price, plus the original shipping cost on virtually all items they sell. Likewise, if you have a watch you’re looking to sell, eBay makes it easy to assess its value, find a buyer and get paid. Whether you pocket the cash or use it to up your next bid is up to you.

Buy your Tag Heuer Carrera on eBay.com