Goodyear Tire is putting its name on a line of watches under a global licensing deal with French luxury watch specialist B.R.M Chronographes.
The agreement follows another deal that Akron, Ohio-based Goodyear Tire & Rubber Co. (Nasdaq: GT) signed with Algarve Pro Racing team champion European Le Mans Series, which will be showcasing the B.R.M Chronographes watches.
Goodyear said the design of its timepieces will match the look of the Algarve Pro car, reflecting the tire company’s fundamental association with motorsports.
“We are excited to channel Goodyear’s rich racing pedigree and the ingenuity of B.R.M artisans to create some world-class timepieces,” Christian Jurado, Goodyear’s global director of licensed products, said in a statement.
In a deal brokered by IMG, B.R.M Chronographes will create two designs of the exclusive watches, as well as a desk clock.
Goodyear said the watches will have a highly durable and black physical vapor deposition (PVD) stainless steel case, a white dial with black hands and a black technical strap styled with white holes and double white stitching. The Goodyear logo is on the dial and on the black crown, which features a Goodyear tire.
Another element inspired by motorsports is the glass back that allows a view of the mechanism inside. The chronograph includes a black tachymeter with white hands.
Goodyear and B.R.M Chronographes are launching the timepieces in September 2020 for sale at exclusive retail locations as well as online.