There’s a price problem brewing in the coffee industry. Farmers are getting less for their coffee beans, so you’d think we’d be paying less for coffee. But coffee prices at places like Starbucks and other coffee shops have been increasing.
That pricing disconnect comes from a lot of moving parts in the industry. For example, there’s an oversupply of coffee beans, and industry-wide moves towards less coffee-reliant drinks, like pumpkin spice lattes or Ariana Grande’s “cloud macchiato.” Today on The Indicator, how that squares for coffee drinkers.