It doesn’t get much more summery than a beach in Southern California, so it stands to reason that it doesn’t get much more Build-Outs of Summery than a cafe being built less than a quarter mile from a beach in Southern California. And that’s exactly what Barefoot Coffee Roasters is doing in Solana Beach.
Their new 1,300-square-foot cafe in the Cedros Design district will be Barefoot’s second retail location, with a third to follow shortly in Mountain View. Their Solana Beach location is still in mid-throes of the build-out process, but Barefoot is nonetheless shooting for an August open. That leaves more than enough time to quench your summer thirst with an oceanside coffee. To say that the living is easy at the new Barefoot Coffee Roasters would be a massive understatement.
As told to Sprudge by Jon Dolin.
For those who aren’t familiar, will you tell us about your company?
Barefoot Coffee Roasters launched as a cafe and roaster in 2003. One of the pioneers of direct trade sourcing, we have developed relationships with top farms and importers to source high quality, sustainable beans which we roast in small batches. We have won numerous awards including: Top 4 Boutique Roaster (Food & Wine Magazine), Best Of Cold Brew (Imbibe Magazine, Brit.Co, Huff Post), Best Of Coffee House Barefoot Campbell (Metro Silicon Valley, South Bay Accent). While primarily focused on providing coffees to specialty markets, offices, cafes, and universities to date, by early 2020 we will have three cafes: our existing cafe in Campbell, Solana Beach, and Barefoot Coffee Mountain View currently under development.
Can you tell us a bit about the new space?
Barefoot Solana Beach is in the Cedros Design district, a top five retail street in Southern California populated with galleries, furniture stores, tap rooms, and the incredibly popular Belly Up music venue. Just two blocks from the beach, our 1,300-square-foot cafe will be accented with warm, reclaimed wood walls and countertops. Bi-fold doors lead to a 540-square-foot patio, which will feature umbrella seating and a fire table. Offerings will include hand-crafted coffees, Barefoot’s specialty creations such as the Mocha Borgia with orange and dark chocolate, cold brew (nitro and bottles), organic heirloom teas, craft ice cream, and an expanded food menu beyond the pastries and toast currently served at our Campbell location. In addition we are applying for a beer/wine license.
What’s your approach to coffee?
Our trademarked saying is “Serious Coffee | Happy People.” We take coffee very seriously: source from conscientious producers, meticulously roast in small batches, cup daily, and hand craft each drink to order. Yet we want our customers to be happy, which means offering a range of roast and flavor profiles, creating delicious specialty drinks and offering friendly, unpretentious interactions with our customers.
Any machines, coffees, special equipment lined up?
EQUIPMENT: Slayer Steam; Mahlkönig EK43, PEAK, and E65S; Bonavita Pour-Over; Curtis G4 Brewer. COFFEES: a range of small farm single origins and more accessible blends. Pending our license: local craft beer on tap and in bottles.
How is your project considering sustainability?
We seek coffees from farms that promote sustainability from renewable energy (Hacienda Sonora Honey – Costa Rica) to composting and investing in health care (Guji – Ethiopia). Our cafe will feature reclaimed wood in various areas including the service counters and some of the walls. We are working with an LEED certified architect. We promote organic where feasible, including some of our beans, teas, craft chocolate bars, ingredients in baked goods. In addition, many of our vendors will be local to San Diego or within the state of California.
What’s your hopeful target opening date/month?
Thank YOU for considering us!
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