You know, instead of giving it to people genuinely in need right now.
2020 has been a hell of a ride, so far. What with Australia’s burning hellfires, a long-overdue uprising against systemic racism, the world on the brink of economic collapse, and who could forget about old mate COVID-19?
That’s why Domino’s declared that, this week, they would be “taking the name Karen back” and celebrating “all the great Karens out there by shouting them a free pizza!”
However, backlash against Domino’s has been swift — with people calling out the brand for simply jumping on a trend for PR sake, while ignoring more genuine issues.
The same Twitter user also pointed out that the rhetoric surrounding “Karens” is an important discussion following recent movements like Black Lives Matter:
Another user pointed out that this was an issue that affected mostly privileged, white women:
Others, who were ‘entitled’ to enter the competition, also expressed their distaste for the stunt:
Following the backlash, Domino’s New Zealand issued an apology to their Facebook page:
At the time of publication, nothing has been posted to the Domino’s Australia page.